E-mail Marketing and Mobile

1. E-mail Marketing Field Guide by Mail Chimp

Summary: This website is a link to Mail Chimps field guide to e-mail marketing.

It focuses on:

  • How HTML email works
  • Designing and coding
  • Anatomy of a good HTML email newsletter
  • Avoiding spam filters
  • Testing and troubleshooting
  • Email marketing best practices
  • Measuring performance

Rating: 4 out of 5 for being know as a great source for great e-mail marketing.

2. Synopsis of E-mail Marketing by Mail Chimp

Summary: This is another link to Mail Chimps e-mail marketing guide.  It gives a basic outline to how HTML e-mail works.

Rating: 4 out of 5 for being a great original source.

3. Brick Marketing’s Guide to E-mail

Summary: This is a link to Brick Marketing’s information on e-mail marketing. It also gives you and opportunity to send in your information for more digital marketing tips.

Rating: 3 out of 5 for limiting information available.

4. Brian Gardner’s Reasons for E-mail Marketing

Summary: This is great site that points out all the reasons as to why e-mail marketing is important and why you should be doing it: cost effectiveness, ability to track data, automated campaigns, and the immediate ability to boost sales.

Rating: 3 out of 5.

5. Everything E-mail: Steps to E-mail Marketing

Summary: This is a great source that outline of what e-mail marketing is, why it is important, and how to do it. It also has additional digital resources to review online.

Rating: 5 out of 5 for content and availability of information.

6. E-mail Marketing: How to push send and grow your business!

Summary: Copyblogger created a post about e-mail marketing and how it can aid in growing your business. It also provides other e-books, articles, seminars, webinars, and additional forums. It also provides an excellent infographic layout of the information.

Rating: 4 out of 5 for the various channels that provide digital information.

7. Stream Send: E-mail Strategy

Summary: Stream Send is a site that of up to date news and strategy on e-mail marketing.

Rating: 1 out of 5 for containing basic information.

8.Constant Contact: E-mail Marketing

Summary: Link to constant contact e-mail marketing business and how to apply for quotes for your own business.

Rating: 1 out of 5 because it is a link to future business.

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